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This web site has the following in the web page, "Advantages of Buying a new home." We saw that the web site also stated " Things to consider and Tips to buying a new home." It also said " Make a Friend your Neighbour. Midhaven homes are 100 ENERGY STAR qualified. Performance tested, third party verified and government backed the ENERGY STAR for New Homes label is your assurance that your new home is built to exacting, energy efficient guidelines. Take a peek at our model homes, inside and out! Cant wait to get into a Midhaven home?." The header had midhaven homes as the highest ranking optimized keyword. It is followed by midhaven homes oshawa, new homes oshawa, and new homes oshawa ontario which isn't as ranked as highly as midhaven homes. The next words midhavenhomes.com uses is townhouse oshawa. townhome oshawa was included and will not be understood by search engines.